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Andre the Giant Has a Posse

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"Obey Giant" redirects here. For the 2017 documentary film, see Obey Giant (film).
"André the Giant has a Posse" sticker on a stop sign

Andre the Giant Has a Posse is a street art campaign based on a design by Shepard Fairey created in 1989 while Shepard attended the Rhode Island School of Design in Providence, Rhode Island. Distributed by the skater community and graffiti artists, the stickers featuring an image of André the Giant began showing up in many cities across the United States.[1] At the time, Fairey declared the campaign to be "an experiment in phenomenology".[2] Over time, the artwork has been reused in a number of ways and has become worldwide. Fairey also altered the work stylistically and semantically into OBEY Giant.[3]

History

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OBEY Giant clothing sold at a department store
OBEY Giant image stenciled on a building wall in Athens, Greece
Obey the Giant stencil artwork in Tbilisi, Georgia.
OBEY Giant poster on building exterior

Fairey and fellow Rhode Island School of Design student Ryan Lesser, along with Blaize Blouin, Alfred Hawkins and Mike Mongo created paper and vinyl stickers and posters with an image of the wrestler André the Giant and the text "ANDRE THE GIANT HAS A POSSE 7′ 4″, 520 lb", ("7′ 4″, 520 lbs"—2.24 m, 236 kg—famously being Andre the Giant's billed height and weight) as an in-joke directed at hip hop and skater subculture, and then began clandestinely and aggressively propagating and posting them in Providence, Rhode Island, and over the rest of the Eastern United States.[citation needed]

In an interview with Format magazine in 2008, Fairey said: "The Andre the Giant sticker was just a spontaneous, happy accident. I was teaching a friend how to make stencils in the summer of 1989, and I looked for a picture to use in the newspaper, and there just happened to be an ad for wrestling with André the Giant and I told him that he should make a stencil of it. He said 'Nah, I’m not making a stencil of that, that’s stupid!' but I thought it was funny so I made the stencil and I made a few stickers and the group of guys I was hanging out with always called each other The Posse, so it said Andre the Giant Has a Posse, and it was sort of appropriated from hip-hop slang – Public Enemy, N.W.A and Ice-T were all using the word."[4]

By the early 1990s, tens of thousands of paper and then vinyl stickers were photocopied and hand-silkscreened and put in visible places throughout the world.[citation needed]

"Andre the Giant Has a Posse" is also the title of a 1995 documentary short by Helen Stickler, which was the first documentary to feature Shepard Fairey and chronicle his influential street art campaign. The film screened worldwide, most notably in the 1997 Sundance Film Festival. In 2003, Village Voice film critic Ed Halter described the film as: "legendary" and "a canonical study of a Gen-X media manipulation. One of the keenest examinations of '90s underground culture".[citation needed]

The threat of a lawsuit from Titan Sports, Inc. in 1994[5] spurred Fairey to stop using the trademarked name André the Giant, and to create a more iconic image of the wrestler's face, now most often with the equally iconic branding OBEY. The "OBEY" slogan was not only a parody of propaganda, but also a direct homage to the "OBEY" signs found in the cult film, They Live (1988), starring Roddy Piper. About "OBEY", San Diego Union-Tribune art critic Robert L. Pincus said: "[Fairey's work] was a reaction against earlier political art, since it delivered no clear message. Still, 'Obey' was suggestively antiauthoritarian."[6] "Following the example set by gallery art, some street art is more about the concept than the art," writes The Walrus contributor Nick Mount. "'Fuck Bush' isn’t an aesthetic; it’s an ethic. Shepard Fairey’s Obey Giant stickers and Akay's Akayism posters are clever children of Duchamp, ironic conceptual art."[7]

Appropriation and fair use

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See also: Fair use and appropriation art

Graphic designer Baxter Orr did his own take on Fairey's work: a piece called Protect, with the iconic Obey Giant face covered by a SARS (respiratory) mask. He started selling prints, marked as his own work, through his website. On April 23, 2008, Orr received a signed cease-and-desist order from Fairey's attorneys, telling him to pull Protect from sale because they alleged it violated Fairey's trademark. Fairey threatened to sue, calling the designer a "bottom feeder" and "parasite".[8]

Parodies

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TATTOO the MIDGET has a bigger posse photo taken in New York

The original "Andre the Giant Has a Posse" sticker format has been widely imitated for humorous effect over many years. In these parody stickers, the image of André the Giant has been replaced with a similarly stylized black-and-white photo of some other person or character, along with the new figure's height and weight.

For example, the parody sticker "Tattoo the Midget Has a Bigger Posse" features the image of Hervé Villechaize portraying the character Tattoo from Fantasy Island. Colin Purrington's "Charles Darwin Has a Posse" stickers, featuring a black-and-white photo of Charles Darwin, promote the theory of evolution.[9] During the 2000 presidential campaign in the United States, "Ralph Nader Has a Posse"[10] showed up on college campuses. Numerous other parody stickers can be found featuring different popular culture figures, including the Homestar Runner character Strong Mad.[11]

These parody stickers are a further extension of the original "joke", and thus are most likely to be found in locations where the original André the Giant iconography is already familiar, such as SoHo, Manhattan, or South Street, Philadelphia. An unusual occurrence of a parody sticker was at the particle physics laboratory Fermilab where the director of the lab, Pier Oddone, was the subject of the sticker.[12]

Tenacious D produced stickers with the slogan "Obey the D" and stylized images of their members, Jack Black and Kyle Gass, over their initials. Guitar Hero II features a "Vlad Has a Posse" sticker on various loading screens throughout the game. Electronic Frontier Foundation created a sticker with the words "Fair Use Has a Posse" on it.[13] "Joey Deacon Has a Posse" parody stencils have appeared in the United Kingdom.[14]

"Jack Has a Posse" stickers have appeared in the Gaslamp Quarter of San Diego, California, in July 2011 during the Esri International User Conference held at the nearby San Diego Convention Center. The stickers carry an image of US businessman Jack Dangermond, founder of Esri.[15]

ThinkGeek produced a T-shirt with the slogan "Fezzik Has a Posse" in March 2012,[16] in reference to André the Giant's role as Fezzik in the movie The Princess Bride (1987) and the "Andre the Giant Has a Posse" street art campaign.

The cover of the April 2017[17] issue of Harper's Magazine features a photo of a protester with a sign parodying the "Obey" poster with a stylized portrait of President Donald Trump and the slogan "Disobey".

See also

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References

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  1. ^ Schulte, Bret (August 9, 2002). "Obey Giant: The Mandate that Grabbed a Generation". The Washington Post. Retrieved May 1, 2019.
  2. ^ "Cashiers du Cinemart Issue 6: The Andre Experiment". Impossiblefunky.com. Archived from the original on 2011-05-27. Retrieved 2010-09-19.
  3. ^ Shepard Fairey, "Supply & Demand: The Art of Shepard Fairey", pg. 35.
  4. ^ Kobi Annobil, Shepard Fairey, 'Format Magazine', January 21, 2008 Archived 2022-01-18 at the Wayback Machine
  5. ^ Shepard Fairey interview in Tattoo Magazine, 1999. Archived July 8, 2007, at the Wayback Machine
  6. ^ Social ferment not always reflected in fermentation of artworks
  7. ^ The Renaissance of Cute, issue 2008.09 Archived 2009-01-06 at the Wayback Machine
  8. ^ Artist Cage Match: Fairey vs. Orr, Richard Whittaker, The Austin Chronicle, May 13, 2008.
  9. ^ Purrington, Colin (2004). "Charles Darwin Has a Posse". Evolution outreach projects. Colin Purrington. Archived from the original on 2011-10-03. Retrieved 2009-03-15.
  10. ^ Ralph Nader has a Posse. "Ralph Nader has a Posse". Obey Giant. Retrieved 2010-09-19.
  11. ^ "File:SM has a Posse". Homestar Runner Wiki. Retrieved 16 July 2009.
  12. ^ symmetry magazine, 2008.
  13. ^ "EFF: Stickers". W2.eff.org. Archived from the original on 9 October 2010. Retrieved 2010-09-19.
  14. ^ Joey Deacon has a Posse. "Joey Deacon has a Posse". Obey Giant. Archived from the original on 2011-10-02. Retrieved 2010-09-19.
  15. ^ "Jack has a posse photograph". Kris Krüg, kk+. 2011-07-11. Archived from the original on 2012-07-11. Retrieved 2011-07-13.
  16. ^ "Fezzik Has a Posse". ThinkGeek. Archived from the original on July 9, 2012. Retrieved 2012-06-07.
  17. ^ Evans, Benedict (2017-04-01). "At the Women's March on Washington, January 21, 2017". Harper's Magazine. ISSN 0017-789X. Retrieved 2017-03-17.

Further reading

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